Taylor Wells
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Arkose Labs + Taylor Wells = More Pipeline

Taylor Wells

Account-Based Marketing Director Candidate

Metrics-obsessed. Revenue-aligned. Pipeline-proven.

I don't run ABM for vanity metrics. I run it for pipeline velocity, deal acceleration, and closed-won ARR — with a decade of B2B cybersecurity and SaaS demand gen behind every campaign.

What Arkose Needs — What I've Delivered

ABM Strategy Development

Tiered Account Strategy & ICP Targeting

Arkose needs a multi-tiered ABM strategy aligned to revenue goals and ICP criteria, with segmentation based on funnel analytics and conversion data.

At Rivial Security, I own the full ABM strategy targeting midmarket highly-regulated organizations — defining account tiers, ICP segmentation, and engagement strategies mapped to pipeline contribution. I manage this within a 7-figure budget with a 1:1 fully loaded CAC ratio, proving every tier and segment is grounded in revenue math, not reach.

Campaign Planning & Execution

Hypothesis-Driven, Multi-Channel Execution

Arkose needs personalized, multi-channel campaigns with clear hypotheses, expected outcomes, and measurable success criteria — no random acts of marketing.

I run integrated campaigns across email, paid media, webinars, content syndication, direct mail, and partner co-marketing — always with a strategic rationale tied to pipeline outcomes. At Botkeeper, I increased demo conversions by 10% and launched 5+ co-marketing initiatives. At NW Tech, I built every digital channel from zero and grew marketing leads 162% YoY by testing and iterating across channels.

Sales & Marketing Alignment

Joint Pipeline Targets & Shared Revenue Accountability

Arkose needs a marketing leader who thinks like a revenue leader — owning pipeline targets alongside sales, measured by SQLs, deal velocity, and closed-won ARR.

I've never operated as a "lead generator." At Rivial, I work directly with Sales and Customer Success on shared pipeline and retention goals. At Botkeeper, I hit 96% of land/expand revenue targets and grew customer referrals 22% through cross-functional programs. I hold a MEDDPICC certification — I understand the sales process because I've built and run sales processes myself, including at NW Tech where I led both marketing and sales to 148% of revenue target.

Performance Measurement & Optimization

Funnel Metrics, Attribution & Pipeline Diagnostics

Arkose needs someone who lives and breathes funnel metrics — engagement scores, pipeline velocity, conversion rates at every stage, and real-time course correction.

Funnel diagnostics are my operating rhythm. I optimized attribution modeling and reporting at Botkeeper, designed budgets around ROI analysis, and at NW Tech delivered 2x ARR for every $1 of marketing spend while reducing sales cycles by 26% and increasing deal sizes by 12%. I can articulate conversion rates and pipeline contribution for every program I've run.

Technical Channel Execution

Hands-On Platform & Channel Proficiency

Arkose needs hands-on technical proficiency with ABM platforms, CRM, marketing automation, and advertising tools — not just strategic oversight.

I'm hands-on across the stack: HubSpot, Salesforce, Pardot, LinkedIn Campaign Manager, Google Ads, Google Analytics, and content syndication platforms. At NW Tech, I implemented HubSpot from scratch, built the lead scoring and routing infrastructure, and ran every campaign myself. I don't just oversee the tech — I build in it.

Nice-to-Haves I Already Have

Cybersecurity Experience — Decade-long career in cybersecurity marketing: Rivial Security (GRC platform), NW Tech (MSP/MSSP), and deep community roots through the Cyber GTM Alliance.

SaaS / Enterprise Software — B2B SaaS experience across cybersecurity (Rivial), fintech (Botkeeper), and my own SaaS venture — spanning enterprise and midmarket segments.

Sales / Sales Ops Background — Led both marketing and sales at NW Tech. MEDDPICC certified. Built the first-ever sales process and CRM implementation for a cybersecurity company.

Paid Advertising Platforms — Hands-on with LinkedIn Campaign Manager, Google Ads, display, retargeting, and content syndication — with deep expertise in frequency management and audience optimization.

High-Growth Environments — Every role has been high-growth: 35% YoY at Rivial, 148% revenue target at NW Tech, $20M+ pipeline at Botkeeper. I build in fast-paced environments.

Portland, Oregon — Local — Based in the Portland metro area. No relocation needed.

Career

Head of Marketing — Rivial Data Security (May 2023 – Present) 35% YoY Growth · 1:1 CAC · Full ABM Ownership · 7-Figure Budget · AI-First Strategy

Senior Director of Demand Generation — Botkeeper (April 2022 – March 2023) $20M+ Pipeline · 96% Revenue Goal · Team of 7 · Attribution Optimization · 52% Review Growth

Head of Marketing & Sales — Northwest Technologies Group (Dec 2016 – April 2022) 148% Revenue Target · 2x ARR per $1 · 162% Lead Growth · Built GTM from Zero · HubSpot Implementation

Tech Stack

HubSpot · Salesforce · LinkedIn Campaign Manager · Google Ads · ABM Platforms · Pardot · Google Analytics · Content Syndication · SEO/SEM · Marketing Automation · WordPress · Adobe Creative Suite

Let's Talk

Pipeline. Velocity. ARR. I know how to run ABM programs that move revenue — in cybersecurity, at scale.

[email protected] · (360) 213-5746

Taylor WellsAccount-Based Marketing Director Candidate