Taylor Wells
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Halcyon + Taylor Wells = More Pipeline

Taylor Wells

VP, Demand Generation Candidate

I build the marketing engine that turns pipeline into ARR.

A decade of B2B cybersecurity and SaaS demand generation — from strategy through execution — with a track record of owning pipeline targets and delivering measurable revenue outcomes.

What Halcyon Needs — and What I've Done

Strategy & Leadership

Define & Execute Global Demand Gen Strategy

Halcyon needs a leader who can build and run multi-channel demand gen across inbound, outbound, ABM, digital, field, and partner.

At Rivial Security, I own all marketing and demand generation — ABM, field marketing, partner marketing, paid media, content syndication, SEO/AEO, and sales enablement — managing a 7-figure budget and driving 35% YoY growth. At Botkeeper, I led a team of 7 across demand gen, product marketing, field, and customer marketing.

Campaigns & Programs

Multi-Channel Campaigns & ABM at Scale

Halcyon needs integrated campaigns across email, paid, SEO/SEM, webinars, and field — plus ABM programs targeting high-value accounts.

I execute across every channel — email nurtures, webinar series, partner co-marketing, paid media, and content programs. At Botkeeper I increased demo conversions by 10%, launched 5+ co-marketing partnerships, and grew G2/Capterra reviews by 52%. At NW Tech, I built the company's entire digital presence from zero: website, email, social, webinars, blog, and podcast.

Digital & Performance Marketing

Paid Acquisition & Funnel Optimization

Halcyon needs strategic execution across LinkedIn, Google Ads, display, retargeting, and content syndication — with relentless funnel optimization.

At Rivial, I run LinkedIn Campaign Manager, Google Ads, and content syndication with deep expertise in frequency management, audience segmentation, and conversion optimization. I achieved a 1:1 fully loaded CAC ratio — proof that every dollar spent drives efficient, qualified pipeline. At NW Tech, marketing leads grew 162% YoY and opportunities 184%.

Analytics & Optimization

Pipeline KPIs, Attribution & Revenue Math

Halcyon needs ownership of pipeline KPIs and attribution reporting — connecting marketing performance directly to revenue outcomes.

I optimized attribution modeling and reporting at Botkeeper and designed multi-million dollar budgets grounded in ROI analysis. At NW Tech, I delivered 2x ARR for every $1 of marketing spend, reduced sales cycles by 26%, and increased deal sizes by 12%. I live in the funnel math — from lead capture to SQL to closed-won.

Cross-Functional Collaboration

Sales Alignment & GTM Partnership

Halcyon needs tight alignment between marketing, sales, BDRs, and product marketing — with shared metrics and coordinated execution.

Cross-functional GTM is how I operate. At Rivial, I work hand-in-hand with Sales and Customer Success to drive pipeline and retention. At Botkeeper, I built new Product Marketing processes for cross-functional collaboration on releases and GTM strategies, and increased customer referrals by 22%. At NW Tech, I implemented HubSpot from scratch and built the company's first sales process — aligning marketing and sales around shared pipeline goals. I hold a MEDDPICC certification — I speak the language of sales.

Career

Head of Marketing — Rivial Data Security (May 2023 – Present) 35% YoY Growth · 1:1 CAC Ratio · 7-Figure Budget · Full-Stack Demand Gen · AI-First Strategy

Senior Director of Demand Generation — Botkeeper (April 2022 – March 2023) 96% Revenue Goal · Team of 7 ·

Head of Marketing & Sales — Northwest Technologies Group (Dec 2016 – April 2022) 148% Revenue Target · 2x ARR per $1 Spend · 162% Lead Growth · Built GTM from Zero · 26% Shorter Sales Cycle

Tech Stack

HubSpot · Salesforce · LinkedIn Campaign Manager · Google Ads · Pardot · Google Analytics · ABM Platforms · Content Syndication · SEO/SEM · WordPress · Adobe Creative Suite · Marketing Automation

Let's Talk

I know how to take cybersecurity products to market and turn demand gen into revenue. Let's discuss how I can do the same for Halcyon.

[email protected] · (360) 213-5746